Brume vs. Other Atomization Brands: Why Scent Lovers Are Switching To Brume.
Most “luxury scent” brands are selling you a lie.
They order generic diffusers from China, slap on a logo, and lock you into overpriced oil subscriptions—with margins that would make a VC blush.
The devices? Cheap.
The oils? Vague.
The experience? Industrial.
We built Brume to be everything they aren’t: intentional, beautiful, and honest.
The Scenting Industry Is Scamming You
And we’re here to blow the lid off every overpriced, overhyped “luxury” scent brand doing it.
Most cold-air diffuser brands don’t actually design anything.
They relabel generic machines, pump in vague oil blends, and push you into forced subscriptions with margins so fat it would make your accountant cry.
We saw through the game—and refused to play it.
Instead, we spent over a year working in Paris to design a diffuser that not only performs like a hotel system, but actually looks like it belongs in your home.
The result? Brume—sculptural, intelligent, and available in neutral architectural finishes (Sand Beige, Arctic White, Meteorite Black) designed to blend into your palette, not shout over it.
No pushy subscription.
No markup madness.
Just elegant scenting, engineered for people who know better.
Brume vs. “Them”
 |
"Them" |
|
|---|---|---|
|
Hardware |
✓ Sculptural, IP-protected, interior-grade design |
X Generic white-labeled diffuser |
|
Oils |
✓ Cold-pressed, non-toxic, fully transparent |
X Mystery blends, filler-heavy |
|
Subscriptions |
✓ Zero. Optional bundles up to 50% off. |
X Required auto-ship, hard to cancel |
|
Design Philosophy |
✓ Built with a designer for real homes |
X Built for margin, not interiors |
|
Pricing |
✓ $169 one-time device, fair oil pricing |
X Inflated device and oil prices. Forced subscriptions. |
|
User Control |
✓ Full app control + smart scheduling |
X Minimal remote control, locked settings |
Why We Don't Do Subscriptions
Here’s what they don’t want you to know: Their margins depend on you forgetting to cancel.
Brume doesn’t need that.
We sell a great product at a fair price. If you love it, you’ll come back.